Wondering if Shopify is best for you?
Guess what? You’re not the only one. Every day, people just like you struggle with choosing an eCommerce platform.
I know it can be frustrating, I've been there.
But I promise you’re closer to a decision than you think. Let me show you how.
Take a step back. Stop pouring over the details, and look at the big picture.
You don’t have to know the intricate details of every option. You only have to pick the one that fits your personality and the way you want to work.
Here’s how to know if Shopify is that fit, and take the next step towards your dream store.
Shopify is Best For You, if...
1. You Like Things That Just Plain Work
If you can use an iPhone, you can start and run a Shopify store, easily. I say that Shopify is the iPhone of eCommerce, because it comes ready to work right out of the box.
You could open a store today, and within 15 minutes you can add a product, send someone a link, and fulfill their order. Of course, to build a complete store, you want to do more. But most platforms aren't nearly as easy to get started.
No complicated customizations are required to begin accepting orders. No cart setup or checkout setup is required. It's included from the beginning.
With Shopify Pay, you can get ready to accept credit cards in just a few minutes. You don't have to create a third-party merchant account and integrate that. And, Shopify pay is fully secure and updates itself regularly, without you having to monitor it.
If you like plug-and-play, Shopify is a great fit.
2. You Want a Beautiful Store, Without Being a Web Designer.
Shopify comes pre-loaded with an attractive theme that requires you to have zero design knowledge.
The Shopify theme store, and other third-party developers like Out Of The Sandbox, offer gorgeous themes that make it easy to have a beautiful store designed for conversion.
I've used some of the best themes on other platforms, and they can be made to look good - but I always have to get help from a designer. With Shopify, I can do it all myself.
If you want your store to look like it was professionally designed, without being a designer, Shopify makes that possible.
3. You Aren't Technical And Don't Want To Be
Shopify requires zero technical knowledge and experience. Very few platforms can say that, and the others don't offer the seamless experience of Shopify.
No coding is required. No HTML, no CSS, nada.
Shopify seamlessly integrates with nearly every tool you can use to run your business. Most of those integrations are easy as butter to set up with Shopify, unlike some other tools out there.
Shopify gives you a well-coded, fast store without you having to know how it's done.
4. You Don't Want The Responsibility Of Monitoring Site Security
You'll be accepting customer credit cards and other personal info, so security is super important. If your site is not secure, and something goes wrong, you could be responsible - and that could be expensive.
Some platforms leave security up to you. Shopify handles all of that, though.
Personally, I don't enjoy worrying about that security, so I'm happy to have Shopify on the job. If you'd rather spend your time growing the business, without losing sleep over PCI compliance, Shopify is your friend.
Shopify takes the full weight of security of your shoulders.
5. You Like to Get Started For Free
Shopify provides secure hosting, and you can get started for free. That way, you don't have to pay for a hosting account just to build your store.
Shopify offers a free trial of 14 days, but if you start with a development store, you get started for free with even more time to build your store before upgrading.
This means you can start building your home page, collections, and products for free. You can even start growing your blog and driving traffic and sales. With a development store, you can get 50 sales before you have to upgrade!
Whether you're bootstrapped or funded, you can build a full store before spending a dime.
6. You Like to Keep It Simple, With Everything in One Place
Shopify allows you to run your whole business from within Shopify.
You can connect your accounting, marketing, email, and more with a few clicks. You can even keep most of your billing within Shopify. Most third-party apps are billed through Shopify.
If you do your own shipping, you can buy and print discounted shipping labels right within your dashboard. The cost of those gets billed along with your subscription.
If you have a fulfillment partner, you can integrate with them for automatic fulfillment of shipments and even returns and restocking.
If you like headaches, use something more complicated than Shopify. If not, keep it simple.
7. You Want to Start Making Sales Quickly
Shopify is the easiest way to start selling physical products online today. It is a turnkey system for selling on the web.
As I mentioned earlier, you can be selling in under 15 minutes. You can set up a full site, with a great look, in very little time. How long it takes you will just depend on how many products you have, and whether your written content and images are ready to go.
Once you have all that, you can get it loaded into Shopify quickly and easily.
If starting a store in a day sounds nice to you, Shopify can do that.
8. You Want to Pay For Exactly What You Need, and Nothing More
Some platforms come loaded with a ton of features and capabilities you don't need. And they charge a lot more for those, whether you use them or not.
Others come with endless possible customization, but require you to become or hire a developer just to make them look right. Others are too basic and you'll outgrow them quickly
Shopify gives you everything you need to start, without being bloated and complex. No paying for extra stuff you don't use.
As you grow and need more, their app store offers the tools you need. So, you can add those when you're ready, without having to pay for them sooner. Most of the Shopify apps even offer a free trial.
If you don't like waste, you'll like Shopify's pay-as-you-grow (my term) setup.
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